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Retina Consultants of Minnesota Rebrand Wins Health + Wellness Design Award

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December 2022

Retina Consultants of Minnesota Rebrand Wins Health + Wellness Design Award

The new rebrand and logo were designed by IV Interactive to reflect the practice’s roots as well as its future growth.


Retina Consultants of Minnesota, the leading provider of retinal care in Minnesota, was awarded the 2022 Graphic Design USA Health + Wellness Design for their recently launched rebrand. The rebrand and logo were designed by IV Interactive, a full-service digital marketing agency specializing in healthcare marketing.

Retina Consultants of Minnesota came into existence in May of 2021 as a result of two highly-regarded retina practices merging into a singular practice. Prior to uniting, VitreoRetinal Surgery and The Retina Center had operated separately in the Minneapolis-St. Paul Twin Cities metropolitan area for over 30 years. After both practices joined Retina Consultants of America, a national network of retina practices, they decided to combine forces and expand their ability to provide world-class retinal care to patients throughout Minnesota, North Dakota, South Dakota, Iowa, and Wisconsin.

“Our merger made it possible for us to provide even more patients with routine and emergent retinal care, as well as increased access to vision-saving clinical trials and research,” said Dr. David Williams. “We are thrilled with the way the rebrand and logo came out. It perfectly encapsulates our unified vision of serving the community through advanced medical skills, technology, and patient-centered service.”

In need of a new brand and logo that represented both their past and future, Retina Consultants of Minnesota connected with IV Interactive to create a visual expression of their newly formed unity.

“It was essential to create a clean, vivid representation of how these two formerly separate retina practices came together to better serve their shared community,” says Dov Radzik, CEO of IV Interactive. “We wanted to ensure that patients and referring physicians felt confident in Retina Consultants of Minnesota’s commitment and ability to provide exceptional retinal care to patients across the Midwest.”

The two practices had very different aesthetics prior to the merger. To find the right design, IV Interactive explored a number of creative paths during the process, ultimately landing on the best visual capture that conveyed modernity, strength, and leadership. The rebranding and integrative initiatives were launched in May of 2022.

“We are deeply proud to have received the Graphic Design USA Health + Wellness Design Award,” Radzik said. “Through thoughtful design, IV Interactive strives to create visual narratives that communicate our clients’ stories, not only building brand trust and awareness, but also connecting the end user with elegant yet accessible solutions to their needs.”

About Retina Consultants of Minnesota

Retina Consultants of Minnesota specializes in the medical and surgical treatment of disorders involving the retina, macula, and vitreous. They provide expert care for a wide range of retinal diseases, such as diabetic retinopathy, macular degeneration, retinal detachments, and many others. The retina specialists of RCM have a combined experience that exceeds 200 years of practice. They have authored or co-authored over 350 scientific articles in their subspecialty and frequently hold leadership positions in local, national, and international ophthalmological and vitreoretinal professional societies.

About Retina Consultants of America

Retina Consultants of America is a network of leading retina specialists with the mission of saving sight and improving patient lives through innovation and the highest quality care. Through RCA's physician-centered practice management model, physicians continue to drive clinical care and practice culture, while benefiting from the business expertise, resources, and shared best practices available through RCA. For additional information, visit retinaconsultantsofamerica.com.

About IV Interactive

IV Interactive is a full-service interactive agency specializing in the four major elements required for success in a digital world: innovative design, interactive marketing, technology implementation, and strategic consulting. Using this multidisciplinary approach, the agency provides results-driven, award-winning solutions to healthcare organizations around the world. Which elements are you missing? Visit IVInteractive.com to find out.

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