IVI Blog

Pacific Fertility Center Goes Responsive!

July 2014

Pacific Fertility Center Goes Responsive!

The growth of mobile traffic has been extraordinary in 2014. According to Search Engine Watch, 60% of internet access is now on a phone or tablet. With a target patient-base just miles from Silicon Valley, the Pacific Fertility Center website is no exception. The need to upgrade to a fully-responsive website was clear, and IV Interactive was up to the challenge. Without altering the existing “desktop” website, IV Interactive was able to develop a fully responsive solution, meeting industry standards for tablet and phone use while offering vastly improved mobile user experience.

A few highlights of the new, fully responsive Pacific Fertility Center site include:

  • A dynamic and flexible menu suited to various screen sizes
  • Customized homepages standardized to common mobile display orientations
  • Prioritization of content for display to end users
  • Patient forms that are easier to read and complete by end users
  • Improved and optimized calls to action for mobile visitors

Pacific Fertility Center (PFC) is a leading fertility clinic located in San Francisco, California. The devoted fertility specialists of PFC are recognized nationally and internationally for their extensive clinical experience, outstanding academic credentials and research contributions, as well as for their success in treating the most challenging fertility cases.

IV Interactive has been a valued partner of Pacific Fertility Center for more than 7 years, offering continued, measurable success from digital marketing efforts over that time. Dov Radzik, President of IV Interactive commented, “A lot has changed in the world of digital marketing since we started working with PFC. With each industry change, we have been able to adapt successfully and provide superior results. We’re proud to work with a practice that makes such a positive impact in so many people’s lives.”