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IV Interactive Takes Top Honors for Fertility Website Design

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May 2018

IV Interactive Takes Top Honors for Fertility Website Design

Fertility Practice Website Receives Gold-Level Health and Human Services Horizon Interactive Award

IV Interactive, a digital marketing agency that services medical and healthcare organizations around the world, was recently honored with the highest-level Horizon Interactive Award for its redesign of the Chicago IVF website.

The Horizon Interactive competition is in its 15th year. Its Health and Human Services category recognizes the best websites, videos, online advertising, print media and mobile applications, showcasing healthcare and wellness offerings.

“Horizon Interactive is an honor we’re especially proud of,” says IV Interactive CEO, Dov Radzik. “We were judged by a diverse team of marketing and design experts and came out in the premiere tier. The Chicago IVF website demonstrates just how effective we are at highlighting the quality of patient care our clients provide.”

The IV Interactive team added motion to the site in the forms of cinemagraph and animation, opting for intimate parent / child moving imagery to underscore the story they wanted to tell. The color palette was curated to help accentuate the words and icons, which guide the user experience.

Another innovative feature of the homepage design is a travel animation, depicting Chicago IVF as an international destination for fertility: “Our status as an international provider is something we wanted to showcase with the new website,” says Medical Director, Dr. Joel Brasch. “Our commitment to helping a diverse population achieve their dream of starting a family really shines through. We’re extremely pleased with the results.”

The new website design provides a warm and helpful online space for learning, enabling patients to feel knowledgeable and empowered. This digital approach mirrors how Chicago IVF offers exceptional fertility care and support throughout the process, from financial to physical well-being.

“We’re thrilled to have won the Horizon Interactive Award,” Radzik said. “IV Interactive is dedicated to helping clients build trust and awareness for their brands. Beautiful and thoughtful design is a crucial element to success in the digital space.”

IV Interactive faced stiff global competition for this prestigious honor, competing against more than 1,000 entries from 36 states and 16 other countries.

About IV Interactive

IV Interactive is a full-service interactive agency specializing in the four elements required for success in a digital world: award-winning design, results-driven digital marketing, effective technology solutions and strategic consulting. Using this multidisciplinary approach, the agency provides results-driven, award-winning solutions to organizations of all sizes and disciplines. Which elements are you missing? Visit IVInteractive.com to find out.

You can also view this press release here.