IV Interactive Presented With Communicator Award of Distinction for West Coast Surrogacy Website Redesign
IV Interactive is thrilled to announce that the redesign of the West Coast Surrogacy website has been awarded a 2026 Communicator Award of Distinction in the General Health & Wellness category. The award recognizes the collaboration, strategic thinking, and creative execution that shaped the project from concept through launch.
The Story Behind the Redesign
As West Coast Surrogacy continued to grow its presence in California and serve intended parents and surrogates from around the world, the organization recognized an opportunity to elevate its digital presence. The existing website contained a wealth of valuable information, but the team sought a more modern experience that would better reflect the agency’s expertise, streamline the user journey, and support future growth.
West Coast Surrogacy partnered with IV Interactive to reimagine the website with these goals in mind. Together, the teams worked to create an experience that would make it easier for visitors to explore the surrogacy process, access important resources, and understand the services available to them.
Project Goals and Vision
From day one, the redesign was guided by a clear set of objectives centered on the needs of prospective surrogates and intended parents. Key priorities included improving the mobile experience, creating more intuitive navigation, providing greater transparency around compensation and financial information, and highlighting the unique features of the West Coast Surrogacy program.
Throughout the project, strategy, design, and development teams worked closely together to create clearer pathways to information and connection. Every decision was made to help users quickly find answers to important questions and feel more confident as they explored their next steps.
The Outcome
The new website better reflects West Coast Surrogacy’s commitment to guidance, education, and support. Through thoughtful design and improved content organization, visitors can more easily navigate the site and access the information most relevant to their needs.
Receiving a 2026 Communicator Award of Distinction is a meaningful recognition of the work that went into bringing this vision to life. “We’re honored to have received this award and proud to have partnered with West Coast Surrogacy on the project,” said Lauren Bull, Director of Content and Creative at IV Interactive. “Together, we created something beautiful and practical to support intended parents and surrogates.”
