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IV Interactive Awarded for Healthcare Website Design Innovation

April 2018

IV Interactive Awarded for Healthcare Website Design Innovation

Fertility Practice Website Design Lands Digital Health Award for IV Interactive

IV Interactive, a full-service design and digital marketing agency headquartered in Jersey City, was recently awarded the Digital Health Award by the Health Information Resource Center (HIRC) for the website redesign of HoustonFertilitySpecialists.com.

“It’s always a great feeling to win an award for design, especially when our team is being honored for innovation and quality,” explains IV Interactive President Dov Radzik. “This award is especially gratifying because it represents a partnership between our creative work and the profound life-giving legacy of our client.”

The HIRC award highlights IV Interactive’s contribution to consumer-facing, web-based digital health services on behalf of Houston Fertility Specialists, a Texas-based fertility clinic with a 33-year track record of comprehensive fertility care.

“We’ve helped bring more than 7,000 new lives into this world,” says Sara Barbatano, Marketing Director. “We could not be happier with our new website, knowing it will enable us to assist even more people, including LGBT couples and singles, with dreams of starting their own families.”

The website redesign showcases the unique dedication of the Houston Fertility Specialists team, according to Radzik. IV Interactive opted for full page video on the homepage to accentuate the real-life impact successful fertility treatments have on patients. Other special features include scrolling statistics - counting years of service, babies born and office locations - as well as authentic photography of physicians and patients, in lieu of stock photography.

“It was essential to tell the story of this incredibly human, incredibly emotional journey, in a vivid and relatable way,” says Radzik. “And because we wanted to help new people access these world-class fertility treatments, we incorporated multiple ways for website visitors to take action or engage, including a digital contact portal and an area of the site dedicated to free webinars and seminars.”

“Houston Fertility Specialists has been innovative in their approach and we needed to match that innovation with a clean, modern, yet warm fertility practice website design,” explains Radzik, referring to the practice’s high elective single-embryo transfer, or eSET, rate, which is three-times the national average.

“We’re honored by this award and look forward to continuing our successful partnership with Houston Fertility Specialists, and helping other doctors and wellness professionals tell their unique success stories, too.”

About IV Interactive

IV Interactive is a full-service interactive agency specializing in the four major elements required for success in a digital world: innovative design, interactive marketing, technology implementation and strategic consulting. Using this multidisciplinary approach, the agency provides results-driven, award-winning solutions to healthcare organizations around the world. Which elements are you missing? Visit IVInteractive.com to find out.

You can also view this press release here.