IVI Blog

Coastal Fertility’s Newly Redesigned Website Launches

June 2012

Coastal Fertility’s Newly Redesigned Website Launches

IV Interactive created and launched a new website design for Coastal Fertility Medical Center. The design was inspired by the ocean, with calming colors and subtle wave-like shapes worked into the site design. Focus was placed on the user experience, building an intuitive navigation for patients and medical professionals with easily accessible ‘calls to action’ strategically placed throughout the website. It was also built to be search-engine friendly, to enhance Coastal Fertility’s online web presence. A unique feature of the new design is the news-like format of the homepage which features a wealth information in a clean and simple format, and the photo galleries of their new fertility center and newborns.